Web Experimentation: Optimizely enables businesses to conduct unlimited concurrent A/B and multivariate tests across web pages, including support for dynamic websites and single-page applications (SPAs). This allows for rigorous testing of various design and content variations to determine the most effective user experiences.

Feature Experimentation: With feature flags and rollout capabilities, Optimizely allows teams to experiment with new features in a controlled manner. This includes the ability to manage feature releases, conduct A/B tests on features, and personalize user experiences, ensuring that only the most effective features are fully deployed.

Content Orchestration: Optimizely's platform offers robust tools for managing the entire content lifecycle, including content management, content marketing, and digital asset management. This enables teams to plan, create, and launch engaging digital experiences efficiently, ensuring consistency and effectiveness across all channels.