Lunio

Category: Click Fraud Prevention; PPC Analytics; Competitor Analysis; Data-Driven Campaigns; Dashboards & Reporting

Lunio, formerly known as PPC Protect, is a leading solution designed to combat invalid and fraudulent traffic in digital advertising. Utilizing real-time machine learning algorithms, Lunio identifies and blocks fake clicks, ensuring advertisers only pay for genuine user interactions. The platform integrates seamlessly with major advertising channels, including Google Ads and Microsoft Ads, providing detailed analytics and automatic protection against IVT. Lunio's customizable rules and automation features grant advertisers complete control over their campaigns, leading to improved ROI and more effective ad spend. By preventing wasteful expenditures on fraudulent traffic, businesses can enhance their PPC performance and achieve better results with their paid search efforts.