- What They Do: Combine data from platforms like Google Ads, Facebook Ads, and Amazon PPC into one place.
- Why They Help: Save time with automated updates, unify reporting, and optimize campaign strategies with AI tools.
- Key Features to Look For:
- Seamless platform integrations (Google Ads, Facebook Ads, etc.)
- White-labeling for branded client reports
- Time-saving tools like scheduled reports, real-time updates, and AI-driven insights
Quick Comparison of Top Dashboards:
| Dashboard | Starting Price | Data Sources | Best For |
|---|---|---|---|
| Whatagraph | $199/month | 25 | Design-focused, AI-driven insights |
| DashThis | $45/month | Unlimited | Quick setup and automation |
| AgencyAnalytics | $59/month | 80+ | Comprehensive campaign management |
| Swydo | $49/month | 10 | Multi-client reporting |
| Looker Studio | Free | 800+ | Custom, highly flexible reports |
Choose a dashboard that fits your agency's needs, supports growth, and simplifies campaign management.
Why 7,000+ Agencies Choose AgencyAnalytics for Client ...
Must-Have Dashboard Features
Choosing the right cross-platform dashboard for your agency is key to managing campaigns and delivering client reports efficiently. Here’s a breakdown of the core features to look for to simplify your workflow and keep clients happy.
Platform Connections
Your dashboard should connect seamlessly with major advertising platforms like:
- Google Ads
- Facebook Ads
- Microsoft Advertising
- LinkedIn Ads
- Instagram Ads
- Amazon Advertising
These integrations should pull data automatically in real-time, so you don’t have to deal with manual data entry. This ensures your reports are accurate and always up-to-date - especially important if you’re juggling campaigns across multiple platforms.
Branding Options
White-label features are a must for agencies wanting to maintain a professional image. Look for options that allow you to:
- Add your agency’s logo
- Use your brand’s color palette
- Create custom report templates
- Set up a custom domain
- Send personalized email updates
These features let you deliver polished, branded reports that reflect your agency’s identity while tailoring them to client needs.
Time-Saving Tools
Managing multiple accounts can be overwhelming, but automation tools can make it much easier. A good dashboard should offer:
- Scheduled Reports: Automatically generate and send reports on a set schedule.
- Real-Time Updates: Sync data across all connected platforms instantly.
- Bulk Actions: Apply changes to multiple accounts at once.
- AI Tools: Automate bid adjustments and get performance suggestions.
- Custom Templates: Reuse layouts to keep reports consistent.
These tools cut down on repetitive tasks, giving you more time to focus on improving campaign results. The best dashboards combine automation with flexibility, so you can still customize reports to fit each client’s unique needs.
These features are the foundation for evaluating the best cross-platform dashboards for your agency.
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5 Leading Cross-Platform Dashboards
Here’s a look at five dashboard solutions that can streamline your agency’s PPC reporting and campaign management. These tools combine essential features like easy integrations, customizable branding, and automated workflows to simplify your reporting process.
Whatagraph
Whatagraph offers visually appealing reports backed by AI-driven insights. With direct access to 55+ platforms and custom API options, it’s a great fit for agencies focused on design. Plans start at $199/month and include 25 data sources along with white-labeling features.
"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It not only helps us get clients on board but also keep them within the agency." - Stef Oosterik, Quality Manager at Dtch. Digitals
DashThis
DashThis is a favorite among agencies worldwide, offering excellent value at $45/month for three dashboards. The platform stands out for its automation capabilities and supports unlimited data sources, users, and native integrations.
"DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!" - Dave Ashworth, Technical SEO Consultant at Organic Digital
AgencyAnalytics
AgencyAnalytics starts at $59/month and integrates with over 80 tools. It also includes a PPC markup calculator, making cost reporting more transparent for agencies.
"Using AgencyAnalytics allows our team to focus on the work, rather than the reports." - Oliver Wood
Swydo
Swydo offers plans starting at $49/month for 10 data sources. It supports unlimited users and dashboards, making it a practical choice for agencies managing multiple clients. Its template-based reporting system adds to its appeal.
Looker Studio (formerly Google Data Studio)
Looker Studio is a free tool that connects to over 800 data sources. While it requires some technical skills, it provides endless customization options for agencies that need tailored reporting solutions.
| Dashboard | Starting Price | Data Sources | Best For |
|---|---|---|---|
| Whatagraph | $199/month | 25 | Design-focused, AI-driven insights |
| DashThis | $45/month | Unlimited | Quick setup and automation |
| AgencyAnalytics | $59/month | 80+ | Comprehensive campaign management |
| Swydo | $49/month | 10 | Multi-client reporting |
| Looker Studio | Free | 800+ | Custom, highly flexible reports |
Selecting Your Agency's Dashboard
Choosing the right dashboard for your agency means aligning it with your specific needs and goals.
Define Your Needs
Start by examining these key aspects:
- Client Portfolio: Look at your current clients and where you’re headed in terms of growth.
- Campaign Types: Pinpoint the types and complexities of the campaigns you manage. For agencies running multi-channel campaigns, prioritize dashboards that integrate with multiple platforms.
- Integration Needs: List all the platforms and tools essential for your operations to ensure nothing critical is left out.
Balancing Cost and Features
When comparing options, focus on how the dashboard impacts efficiency and client experience. Key features to prioritize include:
- Automated report scheduling and real-time data updates
- White-labeling and customizable templates for branding
- Integrations with all necessary data sources
- Flexible user access and client portal capabilities
Prepare for Growth
Choose a solution that can grow with your agency over time:
- Data Handling: Opt for platforms capable of maintaining performance even as your data increases.
- Client Onboarding: Look for tools that simplify adding new clients with templated reports and bulk setup features.
- Resource Optimization: Use automation, like scheduled reports and quality checks, to maintain standards as you scale.
A well-chosen dashboard not only supports your current needs but also sets the stage for future growth.
Conclusion
Cross-platform dashboards play a key role in helping marketing agencies stay efficient and effective. Choosing the right one should align with your agency's workflow and growth plans to get the most out of it.
The right dashboard can offer:
- Automated data gathering to save time
- Improved client satisfaction with clear, actionable insights
- Accurate tracking of multi-channel performance
- Simplified workflows to better allocate resources
By using these tools, agencies can turn reporting into a powerful advantage, delivering more value while cutting down on manual work.
Explore More PPC Tools
Looking to expand your agency's capabilities? Check out the Top PPC Marketing Directory. It features trusted tools and services for campaign management, performance tracking, bid management, keyword research, and ad copy optimization - all designed to help your agency grow.
